| 英文摘要
| In 2017, in the Nineteenth National Congress of the Communist Party of China, the Chinese government put forward a policy of advocating that rent and sale are equally important , which contributed to lots of funds were invested to the housing rental market. During this period, many brands of long-term rental apartments sprang up like mushrooms, however, most of apartments don’t have good profitability. Thus, this study takes the factors of long-term rental apartments and apartment operation mode, bases on the Hedonic Price Model to explore the influencing factors of long-term rental apartments in Beijing, and through benchmarking enterprise analysis to provide some guidance for apartments rental industry.
This paper defines the scope of the long-term rental apartments in Beijing at the first place, and systematically summarized the research of Hedonic Price Model and introduced the basic theory of the model. Base on the apartment’s peculiarity characteristics, author introduces four main characteristics which have impact on long-term rental apartment, are the Architectural Features, the Neighborhood Characteristics, the Location Characteristics and the Service Characteristics. Based on SPSS 25.0 analysis and benchmarking enterprise analysis, got following research results:
（1）tThrough the analysis of three functional models of Hedonic, the optimal model in this empirical study is the linear model.
（2）tBy analyzing the Four Characteristics system, the order of influence degree is as followed: Architectural Features u003e Service Characteristics u003e Location Characteristics u003e Neighborhood Characteristics.
（3）tThe brand awareness of Beijing’s long – term rental apartments whose position is medium – low has no affect on their rent. Apart from Architectural Features, the Service Features is the most positive correlation factor of apartment rent.
（4）tBased on the 4Cs marketing theory analysis of Leopalace21, long-term rental apartments in middle and low grade should reinforce the design of the room and service. At the same time, refer to Leopalace21’s mode of paying more attention to service than operation to reduce operation cost and the revenue will be increased.
（5）tBased on the 4Vs marketing theory analysis of Beijing Green city Oakwood , we found that high-end positioning long-term rental apartments should build their own brand images while strengthening service to increase revenue. |
