| 英文摘要
| As a new network technology, blockchain is infiltrating into various business areas. This thesis intends to conduct a general research on blockchain and then utilizes the theory of Platform Strategy and Industry & Competitive Analysis to explore two cases of applying blockchain in businesses: Online Music Industry (taking Stem.is as an example) and Logistics Industry (taking Maersk & IBM as an example). Respectively, we will first discuss industry competitive environment and then focus on the effectiveness and risks of blockchain technology applications.
After the practical cases, this thesis proposes the application of blockchain technology in the art market, mainly targeting the auction and trading market of high-end physical artistic works. Initially, the background of the art trading industry is introduced, then the envisaged platform business model, identification technology and legal norms are expounded. Finally, the paper conducts the research on the feasibility and risks of applying the blockchain technology to solve the internal contradictions in the industry.
Nowadays many companies in different fields are taking advantage of the unique characteristics of the blockchain to solve the problems within the industry. However, its application and development are still in the exploratory stage. This thesis synthesizes industry analysis and platform business models to form a new application of blockchain. Conclusions drawn from this thesis, hopefully, can help entrepreneurs to form blockchain based new applications and business models. |
